Behind
most great success stories are people who have true strength of heart
and mind. This is probably the only thing that Ms Dynamite’s story
has which is in anyway stereotypical. She started from the bottom rung
of the music circuit and has worked her way up using passion fuelled
by a desire to be heard and to break conformity.
Dynamite’s very first single ‘Booo!’
catapulted into the spotlight in May 2001, entering the charts at
Number 12 following the year-long white label rotation on the
underground, it marked the beginning of an extraordinary 18 months for
this nascent star. ‘Booo!’ produced by garage don Sticky, wrapped
a digital baroque two-step sound around Dynamite’s vivid account of
clubland violence, and swiftly established the London MC as one of the
hottest young talents to emerge from the capital’s fertile UK garage
scene.
Ms Dynamite aka Niomi Daley soon went on to
support Eminem on his London dates and perform before Destiny’s
Child at Party In The Park later that year. She presented Channel 4’s
urban music programme ‘Flava’ too, handling her new role as urban
multi-tasking media starlet with natural aplomb, despite no previous
experience. Not bad for a girl who only started chatting in front of
crowds at raves when she was 18 with her MC friends from pirate
station Raw FM & Freek FM, Viper, Melody and Charlie Brown
"It was just for a joke, never anything I took seriously".
She was born 21 years ago, the oldest of 10
brothers and sisters, and raised in north London by her primary school
teacher mum, whose passion for roots, reggae and soul had a profound
effect on Niomi. "I’ve always listened to a lot of reggae, a
lot of roots and hip-hop," she says, "and that’s obviously
music where there’s a lot of conscious artists with a lot to say and
I think they’ve definitely rubbed off on me. My life generally, I’ve
been lucky to have a lot of intelligent, loving people around me who
will take out five minutes to teach me things about myself without
preaching at me, just showing me naturally."
Niomi’s parents split up when she was two
years old but even though her dad Eyon didn’t live with them, he
continued to remain a big influence and inspiration on her life. Her
dad is also a massive fan of hers, regularly making the journey to
travel miles from his East Sussex home to be with his daughter.
"No matter how big the crowd is" says Niomi. "I always
look up and see my dad jumping up and down."
Described by her teachers as talkative and
intelligent at school, Niomi excelled in her exams and turned down a
place to read social anthropology at Sussex University in order to
concentrate on music. It’s a gamble that’s paid off handsomely,
following the success of ‘Booo!’, a track licensed from garage DJ
Jason Kaye’s Social Circles label to London Records. Because Ms
Dynamite – sassy, stylish, smart, attractive, funny and fiercely
opinionated – knows she has more to offer her fans than her
remarkable music.
"I am not here to be a stereotypical
feisty young girl that just wants to get up onstage and chat. I’m
actually here with what I believe is something important to say,"
she declares. "I think growing up as a young black woman in this
big world where there’s so much shit going on, I just wanna give my
perspective of life. I guess I’m trying to bring positivity to
people and even make light of negative things while encouraging people
to think. That’s all I’m trying to do is to provoke thought and if
that means I have to go and stand at the top of whatever building and
scream at the top of my lungs to do so, then I will. I just want
people to think more."
Dynamite certainly provoked debate when she
appeared on Carlton TV’s London-wide ‘Guns On Our Streets’
discussion late last year:
"A lot of the stuff that I talk about,
they might say she’s preachin’, ’cos I talk about things, for
example self destruction and violence within the black
community." "I’m not saying that it only happens with
black people in black clubs or even in the underground scene ’cos it
happens everywhere." Dynamite says "Me personally, as an
artist, I’ve been through no money, been through violence, through
this that and the other, It’s not something I choose to promote, it’s
something I’ve been through."
Throughout much of last year and most of
2002, however, Dynamite has channelled her energies into ‘A Little
Deeper’, which has fast accredited itself as the critics choice
debut album of the year. Recorded in Miami, New York, Sweden and
Jamaica by an array of producers, including Salaam Remi (Nas, Fugees)
P Diddy’s beatmaster ‘Punch’, and Bloodshy & Avant (Jennifer
Lopez, Christina Milian ‘Am to Pm’. It’s an ambitious and
accomplished record that easily justifies the blanket excitement
generated by everyone from the NME to The Daily Telegraph, The Face
and even J17, who all predicted Dynamite would return with something
extremely special this year.
‘A Little Deeper’
is a great modern album, raw and inventive enough to satisfy Dynamite’s
hardcore underground following. Moreover, tracks such as melodica-flecked
first single ‘It Takes More’, and Dynamite’s
interpretation of her life in an urban nursery rhyme ‘Dy-Na-Mi-Tee’
have already proved themselves by crossing over to mainstream radio as
well as achieving a No.7 and no.5 singles chart positions
respectively. The most impressive fact in this success story is that
Dynamite has managed to enjoy this mainstream success while keeping
her credibility at a maximum. That’s indeed a rarity for any artist…
For any of those who doubted her appeal
before, she recently stamped her mark on the music industry in
spectacular style when she firstly took home the most coveted prize of
all – The Panasonic Mercury Music Prize for Album of The
Year. The Mercury Music panel judges described her as "An urgent
and exciting new voice that heralds an important moment in British
Music".
Dynamite then went on to scoop three MOBO
awards for Best Single, Best Newcomer and UK Act Of The Year.
An amazing coup especially as no-one else managed to take home anymore
than just the one award that night.
For one who once likened her singing to
"a cat being thrown off a building", Dynamite possesses a
truly beautiful voice, a honeyed and versatile delivery that contrasts
richly with her fearsome chatting and witty MC banter. The album has
elements of dancehall, ragga and synthetic soul, and cutting lyrics
take for example: "Tell me how many Africans died for the
baguettes on your Rolex?" taken from her hit single ‘It Takes
More’. It’s clear that, in an age in which commercial rap and
garage music is characterised chiefly by macho posturing and excessive
materialism, ‘A Little Deeper’ is a work of rare depth and vision.
"I’m myself and that’s it. If I say
something someone doesn’t like, that’s just tough. I’m not
trying to offend anybody and if I do then that’s their
problem." The fact that her album has managed to have entirely
the opposite effect is testament to Niomi Daley’s pursuit to
delivering a positive and insightful message rather than to pursue
fame itself. It is this along with the beautiful arrangements and her
amazingly powerful voice that has had people falling head over heals
in love with her naturally honest, uncompromising and conscious music.
It also goes to show how much she differs from ‘the norm’ to
emerge as probably the most exciting artist 2002 has had to offer.