|
|
SEAN COMBS AKA DIDDY AND EMILIO ESTEFAN JOIN FORCES TO CREATE NEW LABEL, BAD BOY LATINO
Miami, Fl, August 25, 2005 Sean "Diddy" Combs, founder and CEO of Bad Boy Entertainment, and Grammy Award winning producer Emilio Estefan will join forces to create a new multi-media venture, Bad Boy Latino. Diddy and his long-time friend Emilio Estefan team to recruit, produce and market an artist roster for Bad Boy Latino that will undoubtedly result in one of the most exciting and promising collaborations the music industry has seen in a long time. The partnership will also develop content for television and other media outlets.
Combining Diddy's global appeal as an artist, producer and business/marketing mind along with Estefan's vision and experience in producing and marketing the most successful crossover artists in Latin music history will position Bad Boy Latino as a leader in the fast growing and hugely untapped Latin / hip-hop market.
Diddy states, "The Latino market in the US is such a beautiful, diverse, and powerful market and I am blessed to have a partner like Emilio. His vision and his passion are an inspiration to me. He is an amazing example of how creativity, combined with hard work and a belief in one's self, can spark an entire cultural movement. That's what he represents, and it is my hope that together, we can create a new cultural movement that unites these audiences."
Emilio adds, "I am so proud of Sean's success and to now have the opportunity and collaborate with him to bridge our two worlds and create a new roster of superstars is an exciting challenge for me and my company. As minorities, it is always our dream to merge our cultures and showcase to the world the talent that comes from both Latin music and hip-hop. The goal of this venture is to not only discover new talent but to exploit this music in ways that will promote the technological evolution of how consumers buy their music today and in the future," said Estefan.
Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. As Chairman of Bad Boy Worldwide Entertainment Group (BBWEG), he oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants. With a collection of businesses whose annual sales are quickly approaching $500 million annually and an employee base of over 300, Mr. Combs is largely responsible for the popular appeal of urban entertainment. Formed in 1994, the flagship company of BBWEG is Bad Boy Records. In 2005, Bad Boy will release albums from Diddy, Black Rob, and Biggie Duets. Other artists include B5, Boyz N Da Hood, Jordan McCoy, Carl Thomas, 8Ball & MJG, Mario Winans, and promising up-and-coming artists such as Chopper from Da Band and Cheri Denis. Sean "Diddy" Combs success has translated into film, stage and television. He made his Broadway debut in the lead role of Walter Lee Younger in 'A Raisin in the Sun,' filmed the prequel of "Carlito's Way: The Beginning" and entered into a first-look, overall production agreement for future television projects with MTV. BBWEG recently moved to 1710 Broadway, New York, which will become the corporate headquarters housing all of Combs' business entities.
As chairman of Estefan Enterprises, Inc., the multi-media entertainment company that he created, Estefan's vision and entrepreneurship has enabled him to showcase before the world his Hispanic roots and culture. Named by Hispanic Business Magazine as one of the most influential Hispanics in the U.S., Estefan was appointed by George W. Bush to the President's Committee on the Arts and Humanities in 2002. Estefan has been honored as a record producer with 28 Grammy nominations and 14 wins, including a Grammy for Producer of the Year. He has received the highest recognition a songwriter can achieve, being inducted into the Songwriters' Hall of Fame in 2001 and was named the 2004 BMI Songwriter of the Year. His most recent award, a star on the Hollywood Walk of Fame, is just the latest accolade for Estefan. Estefan is credited with the global crossover success of his superstar wife Gloria, Shakira, Jennifer Lopez, Ricky Martin and others. Although best known for his accomplishments in the musical arena, he has also successfully ventured into the film and television industry, executive producing the Latin Grammys, Superbowl halftime shows, Olympics opening and closing ceremonies and various music specials for CBS, NBC, Univision, Telemundo, HBO and Showtime. Estefan also established a hospitality franchise that boasts two hotels and five restaurants. His ventures also include strategic marketing for multi-cultural advertising ventures and a hugely successful independent publishing company.
|
|
