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Beyonce's B'Day Pushed Back? Matthew
Knowles Responds
 "It
is apparent that there is a consistent plan by some to create chaos
around Beyonce's B'Day album release on Sept 5 in the US. First, it
was a petition against the single, “Deja Vu”, then a rumor
regarding conflict between Beyonce and Rihanna, seizures caused by the
"Ring the Alarm" video, putting out a single to compete with
LeToya's album and now to add to all the ridiculous rumors, is my plan
to postpone the release of her B'Day album. What will be next?
Beyonce's cut off all her hair? Dyed it green? Maybe she's singing the
songs in reverse with some hidden subliminal message!
Unfortunately what it shows is that anyone can go on the internet and
create rumors and the media in some cases will pick up these stories
and run with them which influence the consumer’s perception.
Beyonce has sold over a 140 million records as an artist. Over half
sold outside of America. 2500 responses for a petition on the internet
(which really represents often the same people responding 2-3 times)
go online with a petition regarding “Deja V u”, and it's national
news? Think about that for a minute. 140 million records sold versus
2500 responses about a video. Does that really equate to a major
concern? The answer is No!
I couldn't be happier with where “Deja Vu” is on the charts.
It’s a Top 10 song on Billboard 100 and #1 on this week’s R&B
charts. Mid week numbers in the UK is trending at #1 for the "Deja
Vu" single for this week. Records have broken in Japan regarding
ringtone sales of “Deja Vu.” It is one of the most ever streamed
videos at Yahoo. “Ring The Alarm” was added to TRL on its first
day of airing and it is on the R&B charts this week which gives
Beyonce two singles on the charts at the same time.
Our plan is to have three singles on the charts together. For this
album we have a unique strategy. Rather than concern ourselves with
purely chart positioning we are focusing on the combine audiences who
are listening and are aware of the singles on the album. That strategy
is based on the combine belief of Beyonce, SonyBMG and Music World.
This is unique, creative body of work on B'Day (spelling corrected
B'Day) and every song is a potential single.
After all what do we know? Some weeklies reviewed "Independent
Women" and gave it a "D-" and Beyonce’s first album
“Dangerously in Love,” a "D".
And just for the record, Beyonce’s success or failure for me is not
based on the number of records she sells. For me it's based on how
proud I am that she is a genuine good person (Ask anyone who's worked
with her). That she always has a kind word for others. That she is
respectful and honest. That she gives back to her community and that
she has so much love for her family. That she has grown to be such a
leader. And lastly, she has the confidence not to be bothered by these
planned distractions."
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