|
|
DIDDY SETS
MARATHON CROSS-COUNTRY PROMO RUN;
GRAMMY-WINNING
SUPERSTAR HERALDS "PRESS PLAY"
WITH
COAST-TO-COAST ITINERARY;
"COME TO
ME" LEAPING UP CHARTS;
NEW ALBUM -
DIDDY'S FIRST IN FIVE YEARS - DROPS OCTOBER 17TH
 Bad
Boy Records founder, CEO and recording artist Diddy has unveiled plans
for a sleepless, event-jammed, cross-country promotional tour
heralding the impending arrival of his eagerly awaited new album,
"PRESS PLAY," due in stores on October 17th.
Beginning September 18th in Philadelphia, Diddy will
barnstorm America, traveling to cities from coast-to-coast in an
itinerary of marathon endurance.
Included in the non-stop schedule will
be special "PRESS PLAY" listening parties hosted by
multi-format radio stations in major markets. Throughout the
month-long run, Diddy will also be honored by mayors and other local
officials. In some cities, Diddy will be awarded the prestigious
"Key to the City," while in others, a proclamation of "Diddy
Day" will be announced to celebrate his visit.
In addition, the "Press Play"
tour will include a series of "Diddy High" events, where he
will visit high schools in a number of cities, including Philadelphia,
Baltimore, Washington DC, Norfolk, Atlanta, Boston, Chicago, San
Francisco, Las Vegas, and others. In speaking with students, he
will address such themes as "No Excuses," "How To Make
It Happen," "Press Play On Your Life," and
"Empowerment."
Among the highlights of the promo trek
will be "Diddy Satellite Radio," a two-hour session on XM
Radio slated for September 19th; "Breakfast with Diddy"
extravaganzas at an array of high-profile morning shows; a taping of
the nationally syndicated American Top 40 with Ryan Seacrest;
and a pair of very special "Bad Boy Weekend" events in
Atlanta (September 22nd through 24th) and
Washington, DC (October 6th through 8th).
In every market visited, Diddy will spend time meeting and greeting
lucky winners of various station-sponsored contests.
The "PRESS PLAY" promotional
tour will wrap up on October 16th with Diddy's return to
his home base of New York City. A number of interviews and
events are slated for the album's street date, including visits to
such influential Big Apple stations as Hot 97, Z100, and Power 105.
|
|
