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GRAMMY-NOMINATED
RAPPER T.I. TO DEBUT NEW ALBUM AND FILM;
GRAND
HUSTLE/ATLANTIC RELEASE, "KING," TO DROP MARCH 28;
OVERBROOK/WARNER
BROS. PICTURES' "ATL" OPENS MARCH 31
 Grand
Hustle/Atlantic recording artist T.I. has announced details of his
highly anticipated new album, "KING," set to drop March 28,
as well as his big-screen debut in "ATL," set to open March
31. "KING" follows the breakthrough success of 2004's
RIAA platinum-certified "URBAN LEGEND," which spawned such
smash hits as "Bring Em Out" and the Grammy nominated
"U Don't Know Me."
"What You Know," the first
single from "KING," was #1 most-added track at both CHR/Rhythmic
and Urban radio nationwide. The single's companion video, shot
earlier this month in L.A., features cameos by actor Mike Epps and
Blink- 182/Transplants Travis Barker of Blink-182/Transplants/MTV
fame. Veteran hip-hop video director and Atlanta native Chris
Robinson not only directed the music video, but also the upcoming
Overbrook/Warner Bros. Pictures film, "ATL," starring T.I.
The music video shows a day in the life of T.I., where he attends the
premiere of "ATL," joins the film's cast at the theater, and
then attends the after-party.
T.I. (Tip Harris) will make his acting
debut in "ATL" as lead character Rashad. The film tells the
story of a group of four friends who have just graduated from high
school in Atlanta. "ATL" spotlights the city's famed
Jellybeans skating rink, a popular hangout not only for the teens in
the film, but for both T.I. and Robinson as real-life teens growing up
in Atlanta. Songs from "KING," including "What
You Know," "Front Back," and "Ride Wit Me,"
which is the featured song in the film's trailer, will appear in
"ATL." The film is set for release March 31.
Atlantic Records and Warner Bros. Pictures are working closely
together on both projects, partnering in field marketing, advertising,
publicity, and screenings.
In conjunction with both the release of
"KING" and "ATL," T.I. will make appearances at
exclusive album listening events and movie premieres in Houston,
Dallas, Chicago, and Detroit the week prior to the projects' release
dates. The rapper also plans to make appearances at larger
premieres in Atlanta and Los Angeles the week of March 27.
T.I.'s video for
"What You Know" made its world premiere on
BET's Access Granted
on February 15. In addition, T.I. appeared on BET's 106
& Park on February 17, and will
appear again on the show the day before his album release, March 27.
BET will also air several interviews with T.I. on various shows,
including BET Style
and Rap City,
all airing in the next few weeks, as well as Hosted
Saturday airing April 1.
T.I. will make an
appearance on MTV's TRL
on March 27 as well as on DFX
that same week. MTV's The Leak
will feature "KING" from March 21-28, and MTV News will soon
feature interviews with the rapper filmed during his album photo shoot
last month as well as during the "What You Know" video
shoot. MTV2's Sucker Free Sunday
Countdown featured T.I. on February
19 and T.I. will host Sucker Free
Sunday on March 26.
Fuse will feature
T.I. on both the Daily Download
and Hip-Hop Confidential.
T.I. was recently nominated
for a Grammy for Best Rap Solo Performance for his song "U Don't
Know Me." He also walked away from the Second Annual VIBE Awards
with a win in the Street Anthem category for the same song.
This summer, T.I. will exclusively sponsor two teen girls on the first
T.I. Music Sponsorship with It's Cool To Be Smart "Single Parent
Initiative" as part of his ongoing commitment to support the
local Boys & Girls Club in Atlanta.
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